Watch Fitbit’s Super Bowl ad for their upcoming Blaze wearable

In case you missed it during the game, Fitbit aired its first ever Super Bowl commercial to show off the Fitbit Blaze. The smartwatch doesn’t actually ship until March, but it’s not going to stop Fitbit from drumming up some anticipation for the device ahead of time.

The commercial shows off the stylish side of the Blaze alongside its highly-touted functionality. There are tons of other fitness trackers, but they tend to suffer from being a little too utilitarian which can put people off from actually wearing them. Fitbit knows that, and they’re working on fixing it.

You can watch the video below. Anybody planning on preordering a Fitbit Blaze?

Click here to view the embedded video.

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